SEO tools,
explained properly
Ranking well takes more than picking a keyword tool. Each seminar at Domain covers a specific layer of the SEO stack — how tools work, where they fall short, and what the data is actually telling you.
Recent seminar activity
Crawl budget analysis — Screaming Frog deep dive
Today, 10:00 AMAhrefs vs. Semrush backlink data comparison
Yesterday, 2:00 PMKeyword clustering with SERP intent mapping
Mon, 11:30 AMTechnical SEO audit using Google Search Console
Fri, 9:00 AMServices
Each service is structured around how SEO tools actually behave — not just how vendors describe them. Sessions are remote, recorded, and designed to fit around your schedule.
All seminars run online. Participants from across Quebec attend live or review the session at their own pace.
Émilie Trottier
Lead instructor, Domain
Keyword Research Tools
Covers Ahrefs Keywords Explorer, Google Keyword Planner, and Semrush's keyword magic tool side by side. You'll see where each pulls data from, why volume estimates differ, and how to prioritise clusters over single terms when building a content plan.
Backlink Analysis Software
Ahrefs Site Explorer, Majestic, and Moz Link Explorer each index different portions of the web. Sessions compare their coverage on the same domain, explain trust metrics like Trust Flow and Domain Rating, and show how to spot link patterns that correlate with ranking movement.
Technical Audit Platforms
Screaming Frog, Sitebulb, and DeepCrawl approach site auditing differently. Sessions walk through configuring crawl settings, interpreting the output, and separating genuine technical issues from noise — a distinction that matters a lot on large sites.
Rank Tracking and Reporting
Rank trackers show movement but rarely explain it. Sessions cover STAT, Semrush Position Tracking, and AccuRanker, with a focus on tracking at the right granularity — device, location, SERP feature — and connecting position data to clicks in Search Console.
Content Optimisation Tools
Tools like Clearscope, Surfer SEO, and MarketMuse analyse top-ranking pages and suggest content adjustments. Sessions explain the NLP models behind them, where the scoring can mislead you, and how to use these outputs as a prompt — not a script.